In the hearts and minds of generations of Mainers, a catchy jingle has become synonymous with bargain hunting and the thrill of finding a great deal at Marden’s. This iconic tune, etched into the collective consciousness of the community, was the creation of the late Ed Boucher, who passed away this week at the age of 79, leaving behind a legacy that transcends time.
A Lifelong Passion for Music
Ed Boucher’s journey into the world of music began in the early 1960s when he made his first record with his band, the Royal Knights, in a small studio in Lewiston, Maine. It was here that he discovered his love for music, both as a performer and a producer. His talent and passion for the craft soon became evident, and he quickly rose through the ranks, eventually opening his own recording studio on Lisbon Street in Lewiston.
From Local Talent to Billboard Success
Throughout his career, Boucher dedicated himself to supporting local artists and musicians, providing them with a platform to showcase their talent. One of his most significant achievements came in 1975 when he recorded Nick Knowlton and the band Katfish’s cover of the Beatles’ “Dear Prudence,” which reached No. 52 on the Billboard charts. This success solidified Boucher’s reputation as a skilled producer and catapulted him into the spotlight.
Commercial Jingles and Musical Legacy
In addition to his work with local musicians, Boucher also made a name for himself in the world of commercial jingles. From Country Kitchen to the Sausage Kitchen, his catchy tunes became synonymous with some of Maine’s most beloved businesses. However, it was his jingle for Marden’s, composed in the 1980s, that truly captured the hearts of Mainers and cemented his place in the annals of Maine’s musical history.
A Lasting Impact
Despite the challenges faced by the recording industry in the 1990s, Boucher’s passion for music never waned. Even after leaving the industry for a job at L.L. Bean, he continued to pursue his musical endeavors, setting up a home studio where he continued to compose and produce music.
As Mainers mourn the loss of Ed Boucher, they fondly remember the man behind the iconic Marden’s jingle—a talented musician, a dedicated producer, and a beloved member of the community. His legacy lives on in the hearts of those who were touched by his music, and his contributions to Maine’s musical heritage will be celebrated for generations to come.