Lindo Michoacan Sues Over Trademark Infringement in Las Vegas: Lindo Michoacan Inc., a beloved Mexican eatery in Las Vegas, has filed a lawsuit in August against Divina Brands, LLC, alleging trademark infringement and brand misrepresentation. The lawsuit claims that Divina Brands’ “Michoacán Mexican” restaurant in Centennial Center, located in northwest Las Vegas, has been misleading customers by using trademarks and branding elements closely resembling those of Lindo Michoacan without authorization.
Allegations of Misleading Branding
The lawsuit asserts that Divina Brands has deliberately imitated Lindo Michoacan’s brand identity, including its trademarks, on various platforms such as menus, websites, and social media. It is alleged that these actions are an attempt to create a false association with Lindo Michoacan and its owner, Chef Javier Barajas, misleading customers into believing that the two establishments are affiliated. Lindo Michoacan has been a staple in the Las Vegas dining scene, earning numerous awards and consistently being ranked among the best restaurants in the area. The lawsuit emphasizes that the actions of Divina Brands not only infringe on Lindo Michoacan’s trademark rights but also damage its reputation by confusing the public.
Legal Actions and Demands
In response to the alleged trademark infringement, Lindo Michoacan Inc. is seeking compensation for damages, including the profits generated by Divina Brands through the use of its trademarks. The lawsuit also demands that Divina Brands cover legal fees and seeks a court order to prohibit the continued use of any names, logos, or branding elements that could be mistaken for Lindo Michoacan’s.
Lindo Michoacan’s Legacy in Las Vegas
Lindo Michoacan has a long-standing history in Las Vegas, starting with its first location off Desert Inn Road and Eastern Avenue, where it opened with just 12 tables. Over the years, the restaurant has expanded, and there are now four Barajas-owned Lindo Michoacan restaurants throughout the city. The latest addition to the Lindo Michoacan family is located inside Palace Station, near the Las Vegas Strip. In addition to the Lindo Michoacan restaurants, the Barajas family operates other establishments, including Il Toro E La Capra, a fusion restaurant offering Mexican and Italian cuisine, and Viva Zapatas in North Las Vegas, which is owned by Javier Barajas’ brother. Another family-owned restaurant, Bonito Michoacan, also contributes to the family’s culinary legacy in Las Vegas. The lawsuit represents not just a legal battle but also a fight to protect the integrity and legacy of a beloved local brand. As the case progresses, it will be closely watched by the community and the restaurant industry in Las Vegas.