Denim Simkins Riverton UT Death and Obituary – It is with deep sadness that we report the unexpected passing of Denim Simkins, the beloved owner of Direct Service Solutions, a respected leader in the automotive industry, and a cherished figure in his community. Denim, a long-time resident of Riverton, Utah, leaves behind a lasting legacy not only in the automotive sector but also in the hearts of his family, friends, colleagues, and the wider Utah community.
Denim Simkins was born and raised in Salt Lake City, Utah, where he attended Olympus High School before going on to earn a degree in Business from the University of Utah. His ambition, strong work ethic, and leadership qualities were evident early on and would continue to shape both his career and personal life. Denim’s path into the automotive industry began with a focus on fixed operations, a sector where he would become a notable and respected figure over the course of his career.
Denim’s professional journey in the automotive industry was defined by his innovation, integrity, and commitment to excellence. He founded Direct Service Solutions, a company dedicated to helping dealerships across the country enhance their fixed operations. His leadership in this capacity earned him admiration from industry peers and allowed him to mentor countless others. Prior to founding Direct Service Solutions, Denim held key positions at notable companies such as Performance Automotive Network, DrivingSales, Ken Garff Nissan of Orem, and Henry Day Ford. In each of these roles, he demonstrated an unwavering dedication to improving processes, empowering teams, and providing top-notch service to customers.
Throughout his career, Denim was known for his ability to simplify complex problems and lead with a forward-thinking approach. He built lasting relationships with those around him, always taking the time to mentor others and provide guidance. His colleagues remember him as someone who was generous with his time, constantly seeking ways to elevate those around him while maintaining a positive and motivating presence. Denim’s name became synonymous with professionalism, quality, and a deep understanding of the automotive industry’s nuances.
Beyond his professional success, Denim was deeply devoted to his family. He shared a loving partnership with his wife, Carma Simkins, with whom he built a life full of joy, laughter, and shared dreams. Their bond was rooted in mutual respect and love, and Denim worked tirelessly to support his family and create cherished memories. His family was at the heart of everything he did, and they were the source of his greatest pride.
Denim’s generosity of spirit extended beyond his professional life. Friends and family describe him as a man with a remarkable heart—a person who was not only a great listener but also someone who had the ability to make others feel valued and appreciated. Whether through his sense of humor or the kindness he showed in both big and small ways, Denim made a lasting impact on all who knew him.
He was also an active member of the automotive community, frequently attending conferences, leading workshops, and mentoring future leaders in the field. Denim’s contributions to the industry were far-reaching, and his influence will continue to be felt for years to come.
Since news of Denim’s passing, tributes have flooded social media from across the country, with colleagues, friends, and industry peers sharing stories and expressing their gratitude for the profound impact he had on their lives and careers. Denim’s passing leaves a void in the automotive community, but his legacy endures through the many lives he touched, both personally and professionally.
A memorial service will be held to honor Denim’s life and contributions. Details of the service will be shared in the coming days, and his family invites all those who knew and loved him to join in remembering and celebrating his extraordinary life.
In this time of loss, we remember Denim Simkins not only for his professional accomplishments but for the kind of person he was—a driven, compassionate, loving, and generous individual. His spirit will continue to live on in the teams he built, the family he loved, and the countless individuals whose lives he touched. Denim Simkins will always be remembered for his immense contribution to both the automotive industry and his community.
Rest in peace, Denim. Your legacy will live on
