The surfing and retail communities are mourning the loss of Ron DiMenna, the visionary founder of Ron Jon Surf Shop, who passed away on September 6, 2025, at the age of 88. His death, confirmed by the company on September 7, 2025, has left a significant void in both the surfing world and the retail industry, where his entrepreneurial spirit and passion for the sport helped shape a global brand.
What Happened
Ron DiMenna’s journey began in 1959, when he sold surfboards directly from his car in New Jersey. Over time, his dedication and love for surfing led to the creation of Ron Jon Surf Shop, which would go on to become one of the most iconic and recognized surf retail brands in the U.S. With locations across the East Coast, including the flagship store in Cocoa Beach, Florida, his business became a hub for surfing enthusiasts worldwide.
Who Was Ron DiMenna?
A pioneering force in the surf culture and retail industry, DiMenna is remembered not only for his success in business but for his contributions to the surfing community. His love for surfing, combined with his entrepreneurial mindset, allowed him to create a lasting legacy through Ron Jon Surf Shop. He was also admired for his warmth, generosity, and the way he inspired others to pursue their passions.
Background or Timeline
Under Ron DiMenna’s leadership, Ron Jon Surf Shop expanded far beyond surfboards, offering apparel, accessories, and beach lifestyle products. His ability to fuse passion with innovation created a thriving business that has lasted for decades. The company has since become a cultural symbol of the surf lifestyle and community, influencing not only entrepreneurs but also surfers who were inspired by DiMenna’s commitment to the sport.
Public or Social Media Reaction
Tributes and memories have flooded in from all corners of the surfing world and beyond. Fans, employees, and fellow surfers have shared their admiration for DiMenna, remembering him as a beloved figure whose impact extended beyond business to touch lives with his authenticity and generosity. His legacy will live on through the business he built and the generations of surfers he inspired.
Official Statement or What Happens Next
Ron Jon Surf Shop President Michele Goodwin expressed deep sorrow at DiMenna’s passing, emphasizing that his legacy will continue through the brand for generations. The family has requested privacy during this time, but DiMenna’s impact on the surf industry and retail culture will continue to inspire and influence for years to come.
Closing Line
This story may be updated with more information as it becomes available.
