To improve motorcyclist safety during the darker winter months, Nottinghamshire Police are providing high-visibility backpacks, tabards, and stickers to bikers during routine traffic stops. The initiative is part of a broader campaign to raise awareness of the increased risks motorcyclists face as the days grow shorter.
What’s Happening
Officers from the Roads Policing Unit are using their interactions with motorcyclists during standard vehicle and driver checks to promote safety. The initiative, supported by the nationwide Think Bike campaign from the Shiny Side Up Partnership, aims to highlight the dangers of riding in winter and the importance of being seen.
The safety items being distributed—backpacks, reflective tabards, and stickers—are designed to increase motorcyclists’ visibility, especially during the darker mornings and evenings of winter. This initiative is part of Operation Dark Night, a national program focused on educating road users about the heightened risks of the winter season.
What Officers Are Saying
PC Tom Rowlands emphasized the importance of making motorcyclists more visible, particularly as the darker months create additional hazards on the roads. “We know that most motorcyclists are responsible and invest in high-tech gear to keep themselves safe. However, some are reluctant to wear reflective vests or add reflective elements to expensive leathers,” Rowlands said.
He added that some riders—especially younger, less experienced ones, or those working in the gig economy—may not always prioritize visibility. “These backpacks are simple, cost-effective, and easily removable ways to make riders more visible on the darker nights and mornings we see at this time of year,” he continued.
Rising Casualties and the Need for Action
The need for increased visibility is underscored by a troubling rise in the number of motorcyclists killed or seriously injured on Nottinghamshire’s roads. In 2024, the number of such incidents rose by 25%, prompting the police to take action with initiatives like this to reverse the trend.
Detective Inspector Jamie Moore, head of roads policing, acknowledged that many riders are initially displeased when pulled over by officers but reassured them that the goal is to improve their safety. “For obvious reasons, most of the people we pull over aren’t that pleased to meet us,” Moore said. “However, if you’re riding in the county over the next couple of months and come into contact with our officers, it’s likely you’ll also walk away with a little something from us to help keep you safe.”
Public Reactions and Next Steps
This initiative has been well-received by many in the motorcycling community, with riders appreciating the effort to make their safety a priority. As the weather turns colder and the days get shorter, this campaign hopes to reduce the risk of accidents and fatalities by increasing rider visibility.
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This story may be updated with more information as it becomes available.
